JAFARU LARRY

Larry Jafaru Mohammed is the chief designer and creative director of the Larry Jay brand. He hails from Ghana's Bimbila, Nanumba North District. He was born and raised in Accra, the capital of Ghana, on December 17, 1991.

He completed his secondary education at Accra Senior High School in Accra, where he obtained a diploma in science. He has never taken part in a fashion program, but has ambitions to do so in the future.

Fashion began for him at an early age. He grew up in a family where everyone loved fashion, especially his mother, who sold fashionable clothes and was always interested in how to dress. He also made accessories for himself and his friends. As these pieces became increasingly popular, Larry decided to commercialize his art, which led to the launch of his brand.

His brand began as a line of fashion accessories in 2012, with a renaissance and the introduction of fashion apparel in 2016. Since then, he has released 4 major collections, 3 spring-summer collections in 2017, 2018 and 2019 and an autumn-winter collection in 2019, and participated in fashion shows in Ghana and Nigeria. He also participated in fashion shows in Ghana and Nigeria, including Ghana men's wear week in 2017 and 2018, Glitzafrica fashion week in 2018, with a presentation of his "70's Africa Collection".
He also did a solo fashion presentation for his Fall/Winter 19 collection and presented his SS20 Zongo collection at Lagos Fashion Week in 2019. His brand is generally inspired by nature, different cultures and the arts. He is mainly inspired by the style of his parents in the past, which makes his design aesthetic very unusual and timeless. 

The brand's sole mission is to be a sustainable fashion house that is ethically and socially responsible for its environments. It is also in its interest to be an empowering brand, giving back to society in its own way.