Collé Sow, an iconic figure in African fashion, began her career as a model before graduating from the Institut de Coupe et de Haute Couture in Paris in 1979. In 1983, she organized her first fashion show in Dakar and launched her own brand. Her work with woven pagne—handcrafted by Senegalese artisans—became her signature style and earned her the title “Queen of Woven Pagne.” Through her designs, she promotes traditional crafts and local expertise. In 2003, she launched the SIRA Vision international trade show, a global showcase for African fashion. She advocates for transforming fashion into a true industry in Africa. She calls on investors to support this promising sector. Her ambition: to establish a large-scale production facility in Dakar. Collé Sow Ardo embodies a vision of fashion rooted in African identity and focused on the future.