Call for Entries for Africa Fashion Up 2024 Opens: Several Thousand Entries Expected for the 4th Edition of the Fashion Show, Scheduled for Late June in Paris

Africa Fashion Up, a must-attend event dedicated to contemporary African fashion and organized by Share Africa, is launching its fourth edition with a call for applications aimed at young African creators, stylists, and designers. Following a selection process overseen by an international jury, the winners—named “Discoveries of the Year”—will be invited to Paris. During a week-long immersion program, they will participate in masterclasses and tours led by the program’s long-standing official partners, including Balenciaga, HEC Paris, and Galeries Lafayette.

The grand fashion show will take place at the Musée du Quai Branly – Jacques Chirac, in the heart of the City of Light, offering participants the opportunity to showcase their talent, craftsmanship, and commitment to eco-friendly fashion.

Founded in 2020 by Valérie Ka, a Franco-Ivorian supermodel, Africa Fashion Up is the first Parisian event dedicated to high-end African fashion in France. Its mission is to promote, highlight, and support the rapidly growing African fashion industry, which blends tradition and modernity, heritage, and international outreach.

The program focuses on all current fashion trends, ranging from streetwear to haute couture, where all styles are welcome. According to Valérie Ka, founder of Share Africa: “Africa Fashion Up aims to offer a fresh perspective on fashion and Africa, and seeks to provide a showcase for the continent’s young artists. These artists embody a creative, dynamic, and responsible industry in Africa, and I am proud to contribute to its presence on the French fashion scene.”