The names of the five winners of Africa Fashion Up 2024 were announced following a selection process wlia@shareafrica.live May 15, 2024

The names of the five winners of Africa Fashion Up 2024 were announced following a selection process

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Following an international call for entries to which nearly 200 young designers responded, the members of the Africa Fashion Up jury met on April 29 to select, by vote, the five winners of the 2024 edition. This selection reflects the diversity of emerging talent from various African countries and the African diaspora.

The partners for this edition—including Balenciaga, Galeries Lafayette, Guerlain, 35°Nord, France Médias Monde, Trace, and Brune Magazine—are actively supporting this major initiative.

The five winners, representing various regions of Africa, are as follows:

  • Kader Diaby, an Ivorian designer ; 

  • Mohamed Youss, Moroccan designer; 

  • Gugu Peteni, a South African designer; 

  • Kadiata Diallo, a Senegalese-Mauritanian designer; 

  • Rich Mnisi, a South African designer. 

These five emerging designers will participate in a week-long training program in Paris in late June, featuring masterclasses, immersive tours of haute couture houses, and a training session on management and international business led by HEC Paris. They will also receive support from Balenciaga as part of a four-month mentorship program.
 
This Parisian experience will culminate in a fashion show on June 26 in the gardens of the Musée du Quai Branly-Jacques Chirac, providing the winners with an opportunity to present their respective collections. This show, orchestrated by visual artist Junior Fritz Jacquet, will offer a unique fusion of fashion and entertainment, attended by prominent figures. The evening will conclude with the announcement of the winner of the 2024 Designer Africa Fashion Up Award, followed by a gala dinner.
 

Galeries Lafayette Paris Haussmann is proud to continue its partnership with Share Africa for the third consecutive year. From June 27 to July 3, 2024, the Parisian department store will host, for the first time, a pop-up store in the Salon Opéra, featuring creations by young talents selected by Share Africa.

“We are delighted to welcome the new generation of contemporary African fashion designers supported by the Africa Fashion Up program and to help foster the growth of their rapidly expanding brands through this pop-up. This collaboration also offers an opportunity to reaffirm our special ties with the African continent and to celebrate the richness of its cultural, creative, and artistic heritage, which inspires the fashion industry and, more broadly, society , ” said Vincent Sénécat, Director of Galeries Lafayette Paris Haussmann.

“Africa Fashion Up stands at the crossroads of African fashion, and we are very excited to share this initiative with as many people as possible this new year! The venue chosen for the fashion show symbolizes the openness and originality that the event embodies. We make it a point of honor to increase the visibility of African designers and, thanks to our long-standing partners, to showcase their creativity, the quality of their designs, and their potential , ” emphasizes Valérie Ka, founder of Africa Fashion Up.

About the selection committee for the 2024 edition:

The jury consisted of: 

  • Emmanuel Beguinot, Senior RTW Designer at Balenciaga;  

  • Alix Morabito, Director of the Luxury Market and Designer at Galeries Lafayette;  

  • Ann-Caroline Prazan, Director of Art, Culture, and Heritage at Guerlain;  

  • Vanessa Moungar, Director of Inclusion and Diversity at LVMH;  

  • Marie Jeanne Serbin-Thomas, Founder and CEO of Brune Magazine;  

  • Paolo Meroni, Executive Director ofthe Instituto Marangoni;  

  • Nathalie Dufour, Founder ofAndam;  

  • Boris Provost, CEO of Tranoï;  

  • Moulika Varango, Fashion Director at Elle Côte d’Ivoire;  

  • Clarisse Reille, Executive Director of DÉFI and IFTH;  

  • Mossi Traoré, Founder of Mossi;  

  • Lamine Kouyaté, Founder of XULY.Bët;  

  • Sophie de Boysson, creative consultant and member of the Share Africa support committee ;  

  • Pascale Mussard, President of Villa Noailles;  

  • Ludovic Engrand, Global Creative Director at Valentino Beauty;  

  • Yann Rivoallan, President of the French Federation of Women's Ready-to-Wear;  

  • Jean-Christophe Chopin, Founder and CEO of BORN.

  • Valerie Ka, Founder of Share Africa – Africa Fashion UP

About Africa Fashion Up:
Africa Fashion Up, founded by Valérie Ka, is a support and coaching program designed to assist young African designers. It is also the first major Parisian event dedicated to contemporary African fashion, aimed at promoting and encouraging this rapidly growing scene.

For more information about the winners and AFUP, please visit the official website: https://www.africafashionup.com/.

About Share Africa
Share Africa is a platform for initiatives and projects that aims to showcase Africa’s youthful, creative, innovative, and green side by supporting entrepreneurs and creators across the continent. Visit the official Africa Fashion Up website: https://www.africafashionup.com/

Press contact:

Alysée Raganot: ar@35nord.com
Kalynda Kanga: kk@35nord.com

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