TRAINING AND SUPPORT 2021
The five winning young African designers were invited to participate in masterclasses and training programs designed to equip them with the tools and knowledge needed to develop and sustain their brands. During their stay in Paris, they took part in a day of masterclasses led by Balenciaga, designed to immerse them in the world of fashion and equip them with the essential skills to help their brands thrive.
In addition, the winners had the opportunity to explore the Parisian and international fashion scenes through a series of tours.
In addition, Balenciaga has committed to providing individualized support to each winner for six months as part of a mentorship program organized in partnership with AFUP. For its part, the prestigious HEC business school will provide tailored training to each of the winners. Finally, the Jendaya platform has offered the 2021 African Designer of the Year—selected from among the five winners—the opportunity to sell their collection online for one year, as well as a collaboration with a renowned streetwear brand.
THE ROUTE
On September 14 and 16, the five winners had the opportunity to experience the Parisian and international fashion scenes.
Masterclasses and a tour of the Balenciaga stores. A tour of Kering's headquarters.
A tour of the haute couture atelier and an interview with Imane Ayissi.
Interview with the Business & Collection Planning Director at Kenzo Mode.
Interview with the CEO of Galeries Lafayette Haussmann. Meeting with the Director of Customer Development and Operational Marketing and his team. Private tour of the store.
