TRAINING AND SUPPORT 2024
The aim of Africa Fashion UP is to offer winners comprehensive support that will have a lasting impact. During their stay in Paris, the five young African designers are invited to participate in masterclasses designed to provide them with the tools and knowledge they need to develop and sustain a fashion brand.
In addition to these masterclasses, winners will enjoy a series of visits that will immerse them in the world of Parisian and international fashion. They also have access to business training provided by the prestigious HEC Paris management school and will be supported for four months by Balenciaga as part of a mentoring program organized with AFUP. Finally, they will have the opportunity to exhibit and sell their collection at Galeries Lafayette.
THE PARISIAN JOURNEY
From June 27 to July 1, the winners had the opportunity to participate in the following events:
Meeting and tour with the management team of Maison Guerlain and Exhibition, as well as a tour of 68 Avenue des Champs-Elysées
Private tour of Galeries Lafayette Haussmann, masterclasses, and meeting with the sales team: the Director of Customer Development and Operational Marketing, the International Sales Manager for the Middle East, Africa, and India, the Head of Luxury & Designer Ready-to-Wear Women's Purchasing, and the Head of Operational Marketing and Events for Haussmann.
Masterclasses with Balenciaga's management team. Tour of Kering's headquarters.
Round table and debate at HEC Paris, organized by the members of the HEC International Development Club and HEC Paris.
Meeting with the Istituto Marangoni team and workshop tour
Round table and debate at the Embassy of Côte d'Ivoire with HEC and Club HEC
Participation of winners in the launch of the Africa Fashion Up designers' sale at Galeries Lafayette
