TRAINING AND SUPPORT 2024
The goal of Africa Fashion UP is to provide winners with comprehensive support that will have a lasting impact. During their stay in Paris, the five young African designers are invited to participate in masterclasses designed to equip them with the tools and knowledge needed to develop and sustain a fashion brand.
In addition to these masterclasses, the winners take part in a series of visits that immerse them in the world of Parisian and international fashion. Furthermore, they have access to business training provided by the prestigious HEC Paris business school and will be supported for four months by Balenciaga as part of a mentorship program organized in collaboration with AFUP. Finally, they will have the opportunity to exhibit and sell their collection at Galeries Lafayette.
THE PARIS TOUR
From June 27 to July 1, the winners had the opportunity to participate in the following events:
Meeting and tour with the management team of Maison Guerlain and Exposition, as well as a tour of 68 Avenue des Champs-Élysées
Private tour of Galeries Lafayette Haussmann, masterclasses, and a meeting with the sales team: the Director of Customer Development and Operational Marketing; the International Sales Manager for the Middle East, Africa, and India; the Luxury & Designer Women’s Ready-to-Wear Buying Manager; and the Head of Operational Marketing and Events at Haussmann
Masterclasses with Balenciaga’s executive team. Tour of Kering’s headquarters.
Roundtable and discussion at HEC Paris, organized by the executive committee members of the HEC International Development Club and HEC Paris.
Meeting with the Istituto Marangoni team and tour of the workshops
Roundtable and Discussion at the Embassy of Côte d’Ivoire with HEC and Club HEC
Winners Participate in the Launch of the Africa Fashion Up Designers' Sale at Galeries Lafayette
