With a master’s degree in communications, Boris Provost began his professional career in 1999 as a press officer. He is responsible for public relations for clubs, restaurants, various events, and fashion companies.

In 2003, Boris Provost joined the organizers of the Who’s Next and Première Classe trade shows as Director of Communications. He actively worked to develop the company’s strategy and its international image.

As a member of the executive committee, and after having led two editions of the Who’s Next and Première Classe trade shows in Dubai in 2009 and 2010, Boris Provost is actively working on the reorganization of the fashion trade shows in Paris following the acquisition of the Prêt-à-porter trade show.

In 2017, Boris joined the Reed Expositions France group, the world leader in trade show organization, as Director of EquipHotel, the international trade show for hospitality and restaurant industry professionals.

Today, he has chosen to continue his career at Reed Expositions France, taking on the challenge of serving as Director of the Hospitality & Food Division, where he will report to Jean-François Quentin.

“Myenthusiasm and the energy of our teams are already focused on building this new center of expertise. The creation of this new division at Reed Expositions France is part of our ambition to respond precisely to market changes and best serve our exhibitor and visitor clients.”Boris Provost, Director of the Hospitality & Food Division, Reed Expositions France.