A designer since the age of 9, Jacques has always been fascinated by and passionate about the fashion industry. Since winning the SA Fashion Week student competition in 2018, Jacques has completed internships at acclaimed South African design houses ERRE and Isabel De Villiers, and then launched his brand, The BAM Collective, in 2019, which is dedicated to taking a bold approach to South African luxury fashion. Today, the brand explores the commercial and conceptual boundaries of clothing, drawing inspiration from the vibrancy of the South Africans around him and the emotional connection we have with the clothes we wear.