Jafaru Larry wlia@shareafrica.live May 4, 2023

JAFARU LARRY

AFU 2023 winner
Originally from Ghana - Brand LARRY JAY

Larry Jafaru Mohammed is the chief designer and creative director of the Larry Jay brand. He is originally from the northern region of Ghana, Bimbila, Nanumba North District. He was born and raised in Accra, the capital of Ghana, on December 17, 1991. He completed his secondary education at Accra Senior High School in Accra, where he earned a diploma in science. He has never participated in a fashion program, but he has ambitions to do so in the future.

Fashion began for him at a young age. He grew up in a family where everyone loved fashion, especially his mother, who sold fashionable clothing and was always interested in how to dress. He also made accessories for himself and his friends. As these pieces became increasingly popular, Larry decided to commercialize his art, which led to the launch of his brand. His brand began as a line of fashion accessories in 2012, with a revival and the introduction of fashion clothing in 2016. Since then, he has released four major collections—three spring/summer collections in 2017, 2018, and 2019, and one fall/winter collection in 2019—and has participated in fashion shows in Ghana and Nigeria.

He has also participated in fashion shows in Ghana and Nigeria, including Ghana Men's Wear Week in 2017 and 2018, and Glitzafrica Fashion Week in 2018, where he presented his "70's Africa Collection." He also did a solo fashion presentation for his Fall/Winter 19 collection and presented his SS20 Zongo collection at Lagos Fashion Week in 2019. His brand is generally inspired by nature, different cultures, and the arts. He draws inspiration mainly from his parents' style in the past, which makes his design aesthetic very unusual and timeless. The brand's sole mission is to be a sustainable fashion house that is ethically and socially responsible for its environments. It is also in its interest to be an empowering brand that gives back to society in its own way.