Malaika Bigirumwami wlia@shareafrica.live May 12, 2026
Malaika Bigirumwami_AFU2026 Jury
Malaika BigirumwamiSenior Director of Integrated
s and Partnerships, P.INC
Biography

Malaika is a brand strategist and creative director who oversees partnerships, with over ten years of experience at the intersection of culture, strategy, and storytelling.

Throughout her career, she has collaborated with some of the world’s most recognizable brands—including Apple, Nike, Beats by Dre, Uber, Spotify, Sprite, Tiffany & Co., and Lego—developing integrated marketing strategies, creative frameworks, and global brand partnerships.

Now based in Paris, Malaika brings a deeply international yet resolutely African perspective. Rooted in her Rwandan heritage and driven by a genuine passion for the continent, she is committed to leveraging her skills, network, and experience to build bridges between major international brands and Africa’s dynamic and rapidly growing creative economy.