A 27-year-old pioneer in sustainable fashion, originally from Taroudant, Morocco. Inspired by his father’s craftsmanship, Mohamed began his journey at a very young age, developing a deep love for creating distinctive pieces. Today, his passion fuels our brand’s commitment to sustainability and innovation. Join us in celebrating heritage, craftsmanship, and conscious style with Mohamed. Introducing ANOURIORIGINAL: ANOURI, which means “return to the source” in Amazigh, was born from the spark of the very first jute jacket I crafted during a solo trip, transforming my vision into a brand committed to weaving the tapestry of fashion with history, innovation, and ethics. With every ANOURI piece, I express craftsmanship, passion, and an unwavering dedication to sustainability.