Rich is a contemporary, multidisciplinary brand based in Johannesburg, South Africa, founded by Rich Mnisi in 2015. Initially a creative outlet for Mnisi, who hoped to uncover Africa's hidden treasures and convey them through his unique and modern lens, the brand was born out of his burning desire to establish a deeper connection with his Tsonga culture and heritage and to tell a compelling story through his art. Mnisi's forward-thinking vision has made the brand a creative laboratory that experiments with contemporary expressions of duality. From the design process to the brand's incredible experiences, RICH MNISI is a platform for revealing the beauty of life's tensions: the old and the new, light and darkness, the sacred and the evil—all coexisting in uneasy harmony, blending and defining each other.