TJWHO is a luxury menswear brand based in Lagos, Nigeria. It was founded in 2018 and is known for infusing intercultural references with a touch of modernity. Chief designer Taju Ibrahim always keeps an African perspective in mind when designing garments.

His work and designs have been seen on musicians such as Burna Boy, Ladipoe, and Lucky Daye, and his collections have been featured at Arise Fashion Week and Lagos Fashion Week.

He represents a group of young and talented Nigerian designers who have successfully created independent fashion brands thanks to their unique and avant-garde designs. TJWHO is blazing a trail and exemplifies the possibilities offered by the fashion industry in Africa.

Bubblegum Club sat down with Ibrahim to discuss the brand and the rapidly expanding Nigerian fashion scene.