Yonael Marga Nuru is an Ethiopian fashion designer whose brand is rooted in the concept of Afrofuturism. He has been working in the fashion industry for nearly four years and, as a fashion designer and cultural practitioner, strives to present thought-provoking designs and concepts inspired by Ethiopia's rich culture and traditions, transforming them into something contemporary and futuristic. Yonael Marga creates new perspectives by merging elements that often don't mix, and one of the hallmarks of his brand is the use of traditional embroidery.