Passionate about fashion since his early childhood, inspired and nurtured by several members of his family, particularly his grandmother, he launched his career and brand from scratch with a broad and critical view of fashion that enabled him to climb the ladder. A self-taught designer and stylist, ZAADY has managed to combine the timeless with the contemporary, thus connecting the older generation with the younger one, to this cause we call "FASHION." Thanks to his creativity and inspiration, he was quickly sought after by influential people to put his knowledge and experience into practice.