Passionate about fashion since his earliest childhood, inspired and nurtured by several members of his family—particularly his grandmother—he launched his career and his brand from scratch with a broad and critical perspective on fashion that has enabled him to climb the ranks. As a self-taught designer and stylist, ZAADY has successfully blended the timeless with the contemporary, bridging the gap between the older and younger generations in the world of “FASHION.” Thanks to his creativity and sources of inspiration, he was quickly sought out by influential figures to put his knowledge and experience into practice.