TRAINING AND SUPPORT 2022
The five young African designers who won the competition were invited to participate in master classes and training programs designed to equip them with the tools and knowledge needed to develop and sustain their brands.
During their stay in Paris, they took part in a day of masterclasses led by Balenciaga, designed to immerse them in the world of fashion and equip them with the essential skills to help their brands thrive. In addition, the winners had the opportunity to explore the Parisian and international fashion scenes through a series of tours.
In addition, Balenciaga has committed to supporting each winner for four months as part of a mentoring program organized in collaboration with AFUP. For its part, the prestigious HEC business school will provide training to each of the winners.
In addition to these masterclasses, the winners enjoyed a series of tours that immersed them in the world of Parisian and international fashion.
THE PARIS TOUR
From September 12 to 15, the five winners had the opportunity to participate in the following events:
Interview with the Senior Designer for Runway and Pre-Collection at Balenciaga
Live sessions with Binance Charity, hosted by Taylor Benyahi and some of the creators, on the topic “African Creativity and Technology”
Masterclasses with Balenciaga’s executive team. Tour of Kering’s headquarters.
Visit to Sisley and interview with the Deputy CEO
Private tour of Galeries Lafayette Haussmann and meeting with the sales team: the Director of Customer Development and Operational Marketing and the Director of International Business Development
A roundtable discussion and debate at Sciences Po, organized by the director of the Master’s program in New Luxury Marketing and Lifestyle, on the topic “Luxury in Africa: How Do Young Fashion Creators Shape the Future of the Sector,” featuring the executive director, Dr. Niagalé Bagayoko, a political science researcher, and Valérie Anne Paglia, Senior Luxury Officer.
Interviews conducted by BRUT during the fashion show.
Launch cocktail party in partnership with Galeries Lafayette Haussmann, featuring reports and interviews by France Médias Monde
