Born on January 18, 1972, in Abidjan, Fabrice Sawegnon graduated with a degree in Management and Commerce from the National Higher Institute of Technical Education in Yamoussoukro in 1994.

He then began his career at Metal Ivoire/Jal Afrique as a product manager. When he joined Panafcom Young & Rubicam in 1995, he entered the world of communications and advertising, where he worked as a group manager for two years, managing various accounts such as Nissan and Cosmivoire.

His professional experience took on a regional dimension when he joined McCann-Erickson as Account Director for Coca-Cola and Sprite for 21 countries in West and East Africa (from Mauritania to Gabon).

In 1999, motivated by the desire to provide a tailored response to African cultures in terms of communication, Fabrice Sawegnon created the independent agency Voodoo Communication, based in Abidjan, Ivory Coast, in an advertising world where most agencies are linked to large global groups and run predominantly by Europeans.

Fresh blood, African vibes, international expertise: this is the triptych on which Voodoo Communication is built. The agency counts Orange among its clients and, on November 25, 2002, in Beirut, won the first Mondial d'Or award for French-language advertising ever given to an African agency for the telecom operator's rebranding campaign.

Fabrice Sawegnon has put African creativity in the spotlight by winning this Mondial d'Or award for French-language advertising. With the goal of becoming a truly pan-African agency, Fabrice Sawegnon opened offices in Dakar (Senegal), Douala (Cameroon), Niamey (Niger), Cotonou (Benin), and Bamako (Mali). He also created an advertising agency, Espace Image Régie, in 2003, which publishes the specialized trade magazine Tycoon and the celebrity magazine Life.

A true enthusiast, in 2009 he launched the Société des Divertissements d’Abidjan (SODA), which specializes in event planning, artistic production, and television production, as well as the nightclub LIFESTAR, offering customers and advertisers new communication media and new platforms for sharing experiences.

All these activities are now organized within the Voodoo Group, which has more than 200 employees in six countries.