Africa Fashion Up announces an exceptional jury for its fifth edition wlia@shareafrica.live May 30, 2025

Africa Fashion Up announces an exceptional jury for its fifth edition

AFU 2025 Jury

Paris, May 13, 2025, Africa Fashion Up, a leading program dedicated to supporting and promoting young African designers on the Parisian scene, unveils the members of its 2025 jury. Bringing together influential figures from the worlds of fashion, luxury, and the cultural and creative industries, this jury was tasked with selecting promising talents who will benefit from a unique program combining training, mentoring, and exceptional exposure on the Parisian scene.

Created in 2021 on the initiative of Share Africa (www.shareafrica.live), Africa Fashion Up (www.africafashionup.com) has established itself as a strategic springboard for discovering and supporting a new generation of African designers, both from the continent and the diaspora. Through an international call for applications, the program selects promising young designers each year, chosen by a jury of experts composed of figures from the world of fashion, luxury, and creative industries. The winners receive structured support: a professional immersion in Paris, a four-month mentoring program in collaboration with leading partners, and the unique opportunity to present their creations at a prestigious fashion show in Paris.

For this anniversary edition, marking five years of Africa Fashion Up, nearly 300 applications were received from across the African continent, compared to 200 last year, demonstrating the growing success of the program, now recognized as a springboard for young contemporary African designers.

Africa Fashion Up, which has always placed particular importance on the quality of its jury, entrusted the delicate task of selecting the winners to 21 international jurors, recognized for their expertise and commitment to fashion: 

  • Emmanuel Beguinot, Lead Senior RTW Designer at Balenciaga 

  • Viviane Blassel, Journalist, radio and television host, and author 

  • Massimo Casagrande, Director of Istituto Marangoni 

  • Jean-Christophe Chopin, Founder and CEO Borne 

  • Sophie Deboysson, Creative consultant & member of the support committee 

  • Nathalie Dufour, Founder and Executive Director, Andam 

  • Ludovic Engrand, Head of Global Artistry, Valentino Beauty 

  • Valérie Ka, Founder ofAfrica Fashion Up 

  • Lamine Kouyaté, Founder of XULY.Bët 

  • Frédérique Kragbé Leininger, CEO ELLE Côte d’Ivoire 

  • Galia Loupan-Richard, Chief Content Officer, Marie Claire International 

  • Aïssa Maïga, Actress and director 

  • Alix Morabito, Luxury Market Manager and Designer, Galeries Lafayette 

  • Vanessa Moungar, Director of Diversity and Inclusion, LVMH 

  • Ann Caroline Prazan, Director of Heritage and Artistic Relations, Guerlain 

  • Clarisse Reille, Executive Director, DÉFI and IFTH 

  • Yann Rivoallan, President of the French Federation of Women's Ready-to-Wear Fashion 

  • Samir Sabe, Artistic Director and Fashion Content Creator 

  • Fabrice Sawegnon, Life TV Promoter and CEO of Voodoo 

  • Élizabeth Tchoungui, Executive Director in charge of Social and Environmental Responsibility at Orange 

  • Marie-Jeanne Thomas, Managing Director, Brune Magazine

The outcome of the deliberations and the names of the five 2025 winners, whose creations will be featured in a fashion show on June 26, will be announced at the end of May.

About Africa Fashion Up:
Africa Fashion Up, initiated by Valérie Ka, is a support and coaching program designed to assist young African designers. It is also the first major Parisian event dedicated to contemporary African fashion, aiming to promote and encourage this booming scene.

For more information about the winners and AFUP, please visit the official website: https://www.africafashionup.com/.

About Share Africa
Share Africa is a platform for actions and projects that aims to promote a young, creative, innovative, and green Africa by encouraging entrepreneurs and creators in Africa. Visit the official Africa Fashion Up website: https://www.africafashionup.com/

Press contact:
Agence 35°Nord – Alysée Raganot: ar@35nord.com / +33 6 77 26 48 70